designer

I'm Alessandro

I have been the designer of Wasetti since the project started in 2016.

In my life I have mainly dealt with communication and culture, I have worked professionally in the world of advertising as a graphic/web designer since 2000, and, not always professionally, in the artistic (illustration, painting, murals) and musical fields (first a record shop, then the Maffia club and countless bands).

4 years ago, when I started working with clay, I certainly had no idea how it would evolve and structure itself to become my main activity, I say "main" because it is not the only one, I continued to do my traditional job as a graphic and web designer, not only because I still like it very much, but also to keep up to date with contemporary aesthetics, the languages ​​of communication and visual design.

designer

I started working with clay in 2016 when I decided to do an exhibition for the Modena Philosophy Festival. Usually I exhibited illustrations and paintings but that time I needed a three-dimensionality of elements in space. It was about expressing the concept of extinction and doing it on a chessboard whose rules were equivalent to those of Darwin in his theory on the evolution (or extinction) of the species.

The exhibition went very well, also from a commercial point of view, especially because I realized that I had found a perfect means of expression for what had always been my artistic-emotional projects that until then I had expressed only through signs.

designer

In 2017, almost without realizing it or having decided to do so, all my free time was taken up by working on ceramics, which I studied, experimented and on which I carried out extensive research; in that year I also began my exhibition activity which led me to exhibit in Italy (Turin, Bologna, Biella, Grottaglie, Modena, etc...) and abroad (London, Seoul).

FIND OUT MORE 

.

Exhibitions

My artistic research is focused on sculptures and installations in ceramics and other media; in recent years I have exhibited in Italy in Turin, Bologna, Grottaglie and Biella, and abroad, in London and Seoul.
.

.

.

.
.

Graphic / Web design

Since 2000 I have been working in graphic and web design, initially for the Sartoria.com agency (Nike, Microsoft, 3, Slam Jam) and later on my own (Max Mara, Twin Set, Gaudì, Massimo Bottura), working as an art director and creating websites, e-commerce sites, books, catalogues, multimedia products, radio and television commercials and videos.

FIND OUT MORE 

.
.
.

Teaching / Disability Area

A collateral activity that I love to write about is the workshops inside the handicap area, with the kids I use a method totally devoted to freedom of expression and the demolition of conventional aesthetic models, a method that has brought to light incredible collective objects and compositions, crowned in collective exhibitions inside the artistic spaces, instead, conventional.

FIND OUT MORE 

.